VIDEO: http://bit.ly/Get2Yes

"Getting to Yes" - notes by Jon Garfunkel

Session Title: Getting to Yes

Discussion Leaders:

• Brad M. Blake
• Jess Weiss

Video of Session (provided by VideoMinutes):

http://videominutes.net/gov20ne/l150_ses3.html

Topics

• Risks
• • Privacy, 3rd-party tools
• Best practices
• • Legal
  • Participation policy - http://www.mass.gov/itd/socialmedia 
  • Who its coming from
  • • Government vs. private
  • Depersonalized accounts
  • • not tied to the office, but to the person.

How to pitch

Objections

• Resources
• • State level vs. those at small towns
  • • Small towns do not have resources
    • DEP - scientists & economists, no interest in marketing
• Open Meeting Law

Challenges

• Open Records -- What is official communication for open records
• • Includes rejected comments
  • Social Media Archivist
  • Public officials need to respond on people's blogs
  • Phone calls are not recorded -- wiretapping
• Open Meeting Law
• • If quorom of committee "meets" in cyberspace
• Public vs. Private information
• • Example of AG office: directing people to appropriate channels
• How to institutionalize to improve efficacy
• • Scorecard
  • Ombudsmen
  • Communications office deals with press, while 

Tools

• Toolkits for each platform
• Have an RFQ out for new tools
• Monitoring

Examples

• MyDedham.org 
• Newburyport
• Franklin
• Worcester

Links

• http://www.mass.gov/socialmedia